How I Think About Design
I see form and function as a symbiotic relationship, where visual design reinforces usability, hierarchy, and intuitive interaction. My background in architecture helped shape this mindset, where design is viewed as an integrated whole rather than a collection of separate decisions.
This approach translates from physical spaces into digital ones. Structure, intent, and experience are considered together, influencing how I approach design across products.
Skills
Design
UX/UI design, interaction design, brand design, graphic design, product research, user flows, journey mapping, wireframing, prototyping, design systems, usability testing, information architecture
Marketing
Conversion rate optimization, user behavior analysis, A/B testing & iteration, digital campaign design, social media strategy, landing pages & funnels, email & content design
Execution
Delivery management, documentation, handoffs, timeline and task tracking, stakeholder communication, integration & feedback implementation
Tools
Figma, Adobe Creative Suite, WordPress, WooCommerce, HubSpot, Microsoft Office, Google Workspace, ClickUp
Code
HTML, CSS, JavaScript
Languages
English, Mandarin, Cantonese
Experience
UX/UI Designer / Delivery Manager
WSI Leap Digital
Toronto – Remote | Aug 2022 – Present
Full Stack Designer
Aniro Media
Toronto – Remote | May 2021 – Oct 2022
Economics Research Assistant
The University of Hong Kong
Hong Kong | Jun 2018 – Jul 2018
Architecture Research Assistant
Pratt Institute
New York City | May 2016 – Apr 2018
Project Development Intern
The University of Hong Kong
Hong Kong | Jun 2017 – July 2017
Project Development Intern
Emperor Group
Hong Kong | Jun 2015 – Aug 2015, Jun 2016 – Aug 2016
Freelance Web Designer
modernise.us
Hong Kong – Remote | Sep 2010 – Sep 2014
Education
University of Waterloo
Bachelor of Global Business and Digital Arts
Waterloo, ON, Canada | Sep 2018 – Apr 2022
Pratt Institute
Bachelor of Architecture
Brooklyn, NY, USA | Aug 2014 – May 2018 (transfer)