WSI Leap Digital
TORONTO – REMOTE | AUGUST 2023  – PRESENT

• Lead the end-to-end execution of digital marketing campaigns, including strategy development, content creation (ads, blog posts, emails, email flows, etc.), and performance analysis.
• Collaborated closely with B2B clients to identify their objectives and goals, align strategies, to ensure campaign success.
• Effectively managed project timelines and deliverables, employing strong organizational skills to delegate tasks to team members, optimizing productivity, and enhancing project efficiency.
• Provided leadership by training and mentoring new team members, ensuring their seamless integration into the workflow and contributing to the growth of a skilled and cohesive team.
• Designed, prototyped, and developed multiple websites using WordPress for clientele spanning multiple industries.

WSI Leap Digital
TORONTO – REMOTE | OCTOBER 2022 – AUGUST 2023

• Designed, prototyped, and developed multiple websites using WordPress for clientele spanning multiple industries. 

• Collaborated closely with clients to ensure successful outcomes and achieve their objectives. 

• Designed and optimized Google pay-per-click ads to drive website traffic and increase conversions. 

• Managed HubSpot email marketing campaigns, resulting in increased open and click-through rates for targeted audiences.

• Maintained a cohesive brand identity by developing and adhering to brand guidelines for all design and web materials.

Aniro Media
TORONTO – REMOTE | MAY 2021 – OCTOBER 2022

• Designed, prototyped, and developed WordPress e-commerce storefronts, along with branding materials that aligned with client vision and brand identity.

• Led a team of 3 graphic designers, managing their creative output and ensuring that all work met client expectations and company standards.

• Conducted A/B testing for ad creations, analyzing and implementing data-driven insights to optimize campaign performance and achieve maximum ROI.

• Employed agile methodology to deliver results-driven projects that met clients’ needs and exceeded their expectations.

The University of Hong Kong, Faculty of Business & Economics
HONG KONG | JUNE – JULY 2018

• Conducted and supervised focus groups to gain valuable insights into the perspectives of post-secondary students regarding the development in the Pearl River Delta Economic Zone.
• Analyzed data obtained from focus groups to extract meaningful findings.
• Prepared comprehensive report summaries, effectively communicating key findings and recommendations to senior researchers and stakeholders.
• Developed innovative lesson plan modules, tailored to the needs of the upcoming academic semester, fostering a dynamic and engaging learning environment.

Pratt Institute School of Architecture, Center for Experimental Studies
NEW YORK CITY | APRIL 2016 – APRIL 2018

• Provided support in 3D modelling using Rhino 5 and Grasshopper for various design projects.

• Coordinated and promoted open houses for the center, resulting in increased attendance and engagement with the community.

• Assisted with the assembly of minimal-surface sculptures, via use of laser and water-jet technology, contributing to the successful completion of projects and the delivery of high-quality work. 

The University of Hong Kong, Estates Office
HONG KONG | JUNE – JULY 2017

• Conducted thorough client meetings to identify and understand requirements for office, classroom, and multipurpose space modifications.
• Utilized AutoCAD to draft multiple iterations of proposed development and layout changes on university property, ensuring accurate representation of design concepts.
• Collaborated closely with project team members to incorporate client feedback and make necessary adjustments to design plans.
• Created visually captivating keynote presentations to effectively communicate upcoming construction changes, showcasing design concepts and highlighting the benefits of proposed modifications.

Emperor International Holdings Ltd.
HONG KONG | JUNE – JULY 2015 & JULY 2016

• Proficiently utilized AutoCAD to draft accurate floor plans, showcasing optimal space utilization and design aesthetics.
• Used software such as Maxwell and VRay to create visually stunning interior representations, effectively communicating design concepts.
• Played a key role in selecting hardware and materials for property staging, ensuring cohesive and appealing aesthetics.
• Conducted site visits, collaborating with consultants to discuss project progress, timelines, and address any challenges or modifications.
• Developed engaging keynote presentations for the marketing team, effectively showcasing upcoming residential property plans, their unique features, and their market appeal.

modernise.us
 JUNE 2010  – SEPTEMBER 2014

• Established and successfully managed my own freelance web design company, specializing in creating visually appealing and functional websites.
• Developed and designed over 25 free blog layouts specifically for the popular blogging platform Tumblr, catering to diverse content creators.
• Garnered a substantial user base, with the themes being adopted by over 150,000 bloggers, contributing to their online presence and engagement.
• Managed the implementation of advertisements on websites, optimizing revenue generation while maintaining a seamless user experience.
• Collaborated closely with clients to understand their unique needs and preferences, delivering customized blog layouts that exceeded their expectations on a commissioned basis.